On May 4-5, 2024, TYÖ Holding brought together all its brands at the Ramada Sapanca for a dynamic two-day "Brand Strategy Event." General Managers showcased company developments and new opportunities, highlighting TYÖ Holding's robust portfolio. The event fostered valuable discussions among representatives and employees.

A key highlight was a strategic workshop for the YENİA brand, led by TBWA\ISTANBUL and Karpat Agency, focusing on brand positioning and communication strategies.

Adding a fun twist, famous presenter Ali İhsan Varol hosted a surprise quiz show, engaging employees and awarding top performers.

Chairman Taha Yasin ÖZTÜRK emphasized, "Our strong collaboration enhances our market position, boosts synergy, and motivates our team. Together, we are very strong."

This successful gathering underscored TYÖ Holding's growth ambitions for 2024.